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presents TV commercials, never-broadcast outtakes, and experimental footage that together reflect the historical development of TV advertising for a major product. Ads include the 1971 "Hilltop" commercial with an international group of young people on an Italian hilltop singing "I'd Like to Buy the World a Coke"; the first "Polar Bear" commercial from 1993; the "Snowflake" commercial from 1999; and "First Experience," an international commercial filmed in Morocco in 1999. (Library of Congress)
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The television ad "I'd Like to Buy the World a Coke" was released first in Europe, where it garnered only a tepid response. It was then released in the U.S. in July, 1971, and the response was immediate and dramatic. By November of that year, Coca-Cola and its bottlers had received more than a hundred thousand letters about the ad. |
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Themes, 1886-1999 |
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